Macy Machine Shop is a branding and print collateral concept designed to express strength, craftsmanship, and reliability in a professional local business setting.
The shop needed a visual identity that felt established and dependable while still communicating the precision and skill behind its work. The branding needed to feel strong enough for industrial use without appearing cold or overly corporate.
I created a bold logo concept and a brochure layout that lean into industrial form, clear hierarchy, and straightforward messaging. The design balances durability and professionalism with a warm, approachable presentation that suits a local service business.
The final identity gives Macy Machine Shop a polished, print-ready presence that supports both its brand and its marketing materials with confidence.
